George Lakoff Speaking in Austin

Austin Moving Forward, a progressive political group I’ve never heard of has cognitive scientist George Lakoff as keynote speaker at what I assume is an organizational meeting at St. Edwards University on Saturday, June 25. I’ve mentioned Lakoff here before. He is an expert on the cognition of language, and a Rockridge Institute fellow studying and writing about political debate is framed by the language used and how progressives can frame the debate in their favor. I think all political progressives, in fact the entire Democratic party, should read his essays on framing, especially Simple Framing, and How to Respond to Conservatives.

Lakoff’s main maxim is that the truth won’t set you free, unless it’s framed properly. Progressives tired of beating their heads against the wall of conservative rhetoric would do well to learn this.